Creating a photograph (story) from a picture is selection. Just to start the process you have to choose one element and only one from the many that make up a picture. Now keep going. What is your next element? Then the next one. You select what works and you decide what does not. At base you have only one criterion: If something interests you, it stays in — if not, it stays out. That’s a crude way to assess things, but it’s all you’ve got. Forget market research. Never market—research your photography. Photograph subjects in which you have enough interest on your own to see you through all the stops, starts, hesitations, and other impediments along the way.
Paraphrased from John McPhee on writing copy, The New Yorker, September 14, 2015
Two images: The first is the picture, the second the story.
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Words do matter! Do words matter?